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Abracadabra Records is a British Independent record label established in 2007. The concept of the label was the innovation of Ryan Kelly (AKA Casper) and Bernard Sasu (AKA Burnz).
Bernard and Ryan were next door neighbours from infancy. They both attended the same school and shared their love of hip-hop. It would be years later when their solid friendship would become a dynamic business partnership in the music industry. The idea of Abracadabra Records sparked during a conversation with Ryan and Bernard when they were discussing ways of improving life conditions. Music had always been their passion and life long ambition, the creation of the label was the ideal opportunity to change their lives and open doors for both of them.
At the time, Ryan had been working for a film production company for 4 years and had built a strong relationship with the company’s Producer, Neil Gardiner (MA). Ryan put together a business proposal for Abracadabra Records and presented it to Neil who saw the potential and heart of the project. Neil eagerly came on board and financially backed the creation of the label. Ryan went on to ask his friend and co-worker, Abdi Omar, to help with the project and lend his creative input. Abdi happily agreed and now acts as the label’s Events Manager and oversees PR.
The title of the label was thought up by both Ryan and Bernard. Deciding to separate themselves from the obvious they opted for a name that embodied what they intended to achieve; a music movement on a new level. And so Abracadabra was chosen for its symbolism as a powerful and magical combination. The label believes it is time for the UK to really step up and be counted by both its home land and America in terms of music talent. The label plans to be involved in everything from hosting and attending events and tours, to producing music videos, albums, instrumentals and even hosting raves. The label has a few more artists in the pipeline and is looking in the near future to sign both new and established artists and acts purely on talent and regardless of genre.
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Bernard Sasu was born 15th February 1986 at The Mothers Hospital, London. He was the first child to parents Samuel and Grace Sasu, who migrated in the early 1980s from their homeland of Ghana.
It was in Hackney at a young age that Bernard would meet next door neighbour, Ryan Kelly. Growing up together, the pair attended the same school and forged an unbreakable bond of friendship, which would later develop into a dynamic business partnership.
In the early 1990s Bernard began taking an interest in hip-hop artists. The Notorious B.I.G, Nas and Jay-Z had him in awe with their silky rap flows, style and big budget videos. Bernard spent what little pocket money he had on buying all their albums and listened to them continuously.
Bernard took an even bigger interest in rap groups/mc in the UK. Closer to home the HEARTLESS CREW were his favourite group. With their catchy London flow and bubbling lyrics the group inspired him; he would lock in to their radio sessions and record their set on tape. It was through playing the tapes back and learning their lyrics that he taught himself how to MC and gave himself the name “Triple B”(bad boy b) which he used through his years as a popular MC. Bernard now acts under the name of “Burnz”, a name given to him by friends.
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Things to do on our web site
Thank you for visiting our web site. On this site you can do a number of things. You can simply browse through the site reading up on what Abracadabra Records have done and will be doing in the near future. You can listen to, buy and even download music and at the same time even apply to upload some of your own material for people visiting the site to download or purchase. Also, if you feel as though you have talent you can find out how to send in some of your own material and get the chance of being signed by this very exciting, young, upcoming music label. Also, if you have a track which you need a video for you can send it in to us along with a budget and we can get you a video produced as we did for the Burnz Anthem. |
